Once the name of a compact car in the 1970s, the Maverick nameplate is being resurrected as a compact pickup Ford Motor Co. in Dearborn is planning to reveal on June 8.
The automaker confirmed months of rumors, spy shots, and speculation on its website by announcing that the reveal would take place on its new TikTok channel, as well as its other social media channels, with the assistance of actress Gabrielle Union.
The Maverick is “bringing a rebirth of a classic name and the creation of a new choice for truck customers,” Ford says.
Trade media reports predict that the Maverick will be a unibody pickup, share a platform with the Bronco Sport crossover, and perhaps even debut as a hybrid-electric vehicle.
It is expected to be smaller and less expensive than the body-on-frame Ranger mid-size truck, and it should arrive in dealerships by the end of 2021 with a starting MSRP just north of $20,000.
The original Maverick was introduced in April 1969 as a 1970 two-door sedan with a rear-wheel drive platform original to the 1960 Falcon. A four-door version was introduced for 1971. Total North American Maverick production between 1969 and its discontinuation in 1977 reached 2.1 million units.