Ford Pro Partners with Salesforce for Cloud Platform Integration

Ford Pro, the commercial business of Ford Motor Co. in Dearborn, today announced Ford Pro Intelligence, a cloud-based platform that powers a suite of digital services to support a commercial customer’s total fleet operation, will integrate with Salesforce.
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Ford Pro announced its cloud-based digital services platform, Ford Pro Intelligence, will integrate with Salesforce. // Courtesy of Ford Motor Co.
Ford Pro announced its cloud-based digital services platform, Ford Pro Intelligence, will integrate with Salesforce. // Courtesy of Ford Motor Co.

Ford Pro, the commercial business of Ford Motor Co. in Dearborn, today announced Ford Pro Intelligence, a cloud-based platform that powers a suite of digital services to support a commercial customer’s total fleet operation, will integrate with Salesforce.

“Ford Pro is going to revolutionize the way our commercial customers work. We are integrating an intelligent management system with the trucks and vans our customers love. More data, more uptime, more productivity, smart charging, and much less hassle,” says Jim Farley, CEO of Ford. “Ford Pro is leading Ford’s transformation to an always-on relationship with our customers and it is one of our biggest bets to lead the connected, electric mobility future.”

The platform will integrate Salesforce along with always-on access to Ford Pro services. The tech stack provides customers with tools to help customers keep track of vehicles, manage their drivers, and improve relationships with their customers.

The platform updates with real-time data and continuously gets smarter. This includes electric vehicle data such as live range, the optimal time to charge, and charging products and services across depot, home, and public spaces.

“The biggest pain point we hear from commercial customers when it comes to managing their fleets is not having a single place to access all of their information across vehicles and services,” says Ted Cannis, CEO of Ford Pro. “We’ve created a platform that centralizes and powers our entire digital ecosystem, working across gas and electric powertrains, (and) Ford and non-Ford vehicles.”

Demand for the 2022 E-Transit — the electric version of the best-selling van in America — has seen more than 300 customers place orders for more than 10,000 vans. Customers range from one-man operations to retailers like Walmart, which ordered more than 1,100 vans.

All eight of the E-Transit’s available configurations — including the three different roof heights and three different lengths — have been ordered. Representing 33 percent of the orders, the jumbo-model E-Transit has the interior capacity that allows someone as tall as 6 feet 9 inches to stand upright.

“For commercial customers, a van is a tool to get a job done, and one size does not fit all needs,” says Andrew Walker, Ford Pro commercial van brand manager. “That’s why we designed the original gas Transit with a best-in-class range of configurations backed by a network of nearly 300 upfitters to further customize it for specific applications.

“E-Transit adds another eight configurations to that lineup, enabling us to help customers of all sizes across industries transition into an electric future supported by Ford Pro.”

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