Ford Pro Announces New Leadership Team, Plans for Growth

Ford Pro, a separate global vehicle services and distribution business within Ford Motor Co. in Dearborn, announced a group of senior executives to lead the company’s efforts to develop and deliver work-ready products and services for commercial and government customers.
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Ford Pro, a separate global vehicle services and distribution company within Ford, announced a a group of senior executives and plans for expansion. // Courtesy of Ford Motor Co.
Ford Pro, a separate global vehicle services and distribution company within Ford, announced a a group of senior executives and plans for expansion. // Courtesy of Ford Motor Co.

Ford Pro, a separate global vehicle services and distribution business within Ford Motor Co. in Dearborn, announced a group of senior executives to lead the company’s efforts to develop and deliver work-ready products and services for commercial and government customers.

“We’ve put together an experienced Ford Pro leadership team that is completely focused on helping commercial and government customers increase uptime and reduce ownership costs,” says Ted Cannis, CEO of Ford Pro. “With customer productivity as our north star, this leadership team and our employees around the world are going to change how business in the commercial vehicle space is done.”

Tim Baughman joins Ford Pro after serving as Ford’s controller for U.S. marketing, sales, and service. He has more than 25 years’ experience working in a variety of global finance, marketing and sales, and business strategy positions.

Muffi Ghadiali will be the head of charging for the business. He is the CEO Electriphi, a California-based power management and fleet monitoring software company Ford acquired in June. He will continue to serve in his role with Electriphi while taking on strategy development at Ford Pro charging.

Navin Kumar joins as Ford Pro’s CFO after six years in strategic leadership roles within Ford Autonomous Vehicles and Ford’s corporate strategy and business development teams.

Tracey Pass joins as the chief human resources officer and will lead a team responsible for building a global human resources strategy. Pass previously served as the vice president of human resources at The Walt Disney Co.

Rahul Singh will serve as the CTO, leading a team responsible for leveraging technology from the ground to the cloud to improve uptime, total cost of ownership, and performance of fleet vehicles. Most recently he was head of software development for Ford Autonomous Vehicles.

Wanda Young rounds out the new hires as the chief marketing officer. An expert in digital transformation innovative brand marketing, she will lead a team focused on building the Ford Pro brand and generating awareness for new products and services the business will offer to commercial customers.

“Around the world, Ford Pro knows commercial vehicle customers better than anyone, and that’s just a starting point,” says Cannis. “We’re constantly learning and using that knowledge to develop must-have products and services – recognizing that when our customers win, Ford Pro wins.”

Ford Pro has high expectations for itself, expecting growing capabilities and appeal to generate $45 billion in revenue from hardware and adjacent and new services by 2025, up from $27 billion in 2019. In North America, Ford’s share of Class 1 through 7 full-size commercial vehicles exceeds 40 percent.

New services will be introduced in phases and will integrate, digitize, and simplify transportation with capabilities spanning:

  • Ford Pro vehicles: Ford’s broad lineup of combustion-engine and hybrid commercial vehicles and soon, all-electric versions of the company’s industry-leading vans and full-size pickup trucks developed for commercial use.
  • Ford Pro Charging: Hardware and software solutions for public, depot and overnight home charging of electric vehicles so they’re ready to work again the next day.
  • Ford Pro Intelligence: Digital services with distinct features integrated in vehicles that enable customers to better manage and maintain their fleets.
  • Ford Pro Service Elite: Expanding Ford’s strong network of commercial vehicle centers by adding 120 dedicated large-bay service hubs across the United States with extended hours and rapid turnaround, along with introducing 1,200 mobile service vehicles by 2025.
  • Ford Pro FinSimple: Bundled financing for vehicles, services and electric vehicle charging.

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