In August, Ford Motor Co. in Dearborn reported that it maintained its title as the best-selling car brand in the U.S. for the second month in row with total sales growing at a rate of 27.3 percent, compared to the industry’s monthly rate of 4.8 percent.
The automaker has increased its total market share from last August by 2.4 percent, bringing it to its current level of 13.4 percent. Retail sales were up slightly more at 29.7 percent, while retail orders for Ford’s 2023 model year (MY) vehicles was up 41 percent compared to 2022 MY vehicles last year.
Ford’s F-Series was America’s best-selling truck in August, as well as the best-selling electric and hybrid truck. Ford F-Series sales expanded its lead, with 420,969 trucks sold through August.
“F-Series was America’s best-selling truck, best-selling hybrid truck and best-selling electric truck with F-150 Lightning in August. Ford’s overall electric vehicle portfolio expanded four-fold in August, while conquesting from competitors at a rate over 60 percent,” says Andrew Frick, vice president of sales, distribution, and trucks at Ford Blue.
“The all-new electric F-150 Lightning had its best month since launch, while sales of our gas engine lineup grew 25 percent, electric vehicles 307 percent, and hybrids achieved a new August sales record with 7,302 vehicles sold.”
More than 75,000 customers have enrolled in Ford BlueCruise and Lincoln ActiveGlide — the company’s hands-free driving technology — up 13 percent from July, with more than 16 million hands-free miles accumulated.
Ford’s August sales for hybrids saw a 9 percent increase year-over-year. Ford’s share of the hybrid vehicle segment is now 13 percent year-to-date, up 3.3 percentage points over last year. This places Ford second to only Toyota this year in hybrid vehicle sales. Ford’s hybrid truck sales lead the industry, with F-150 and Maverick hybrids totaling 47,091 trucks through August — up 87.6 percent over a year ago.
Ford’s Bronco family, including Bronco Sport, saw August sales total 14,587 SUVs — up 54.7 percent over a year ago. With strong inventory flows, Explorer sales increased 125 percent. Sales of Ford’s newly redesigned Expedition increased 22 percent, while the Escape Hybrid saw sales increase 12.7 percent over last year.
Ford Pro, the fleet vehicle service from Ford, saw that E-Transit configurations are providing Ford with a significant advantage over competitors in the segment, as 60 percent of orders are for medium or low roof E-Transit vans. Ford ETransit sales through August totaled 3,938 electric vans, leading the electric van segment with a more than 90 percent share.
Lincoln SUV sales totaled 6,393 vehicles — up 24.9 percent over August last year. Lincoln’s best-selling vehicle, the Corsair, more than doubled its sales from a year ago, with a 146 percent increase. Meanwhile, the Lincoln Aviator also more than doubled sales on improved inventory flow with 1,731 SUVs sold.