Dearborn-based Ford Motor Co. is partnering with Harman International Industries Inc., a Connecticut-based company that designs and engineers connected products and solutions for automakers, to globally offer a new audio system by Harman’s B&O Play brand in its vehicles starting next year.
“Customers tell us they value consistent, high-quality audio experiences, and our collaboration with Harman is helping provide that,” says Raj Nair, executive vice president of product development and CTO of Ford. “This is just one of the ways we are creating richer, more engaging in-vehicle experiences for customers.”
B&O Play’s approach to audio creates a customized audio experience for customers with specifically tailored speaker placement and calibration for each vehicle in the Ford range. This means dynamic tuning ensures optimal sound is maintained in the cabin no matter what driving conditions are like, and regardless of where someone sits.
The system also features natural materials, a distinctive design, and high-quality audio.
More than 25 million automobiles on the road today are equipped with Harman audio and connected car systems.
With about 203,000 employees and 67 plants worldwide, Ford’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs, and electrified vehicles, as well as Lincoln luxury vehicles.
