Ford Motor Co. in Dearborn is offering the Bronco Trail App, which is says will make it easy to discover, plan, and share off-road journeys.
The automaker introduced the app last week during the Bronco Safari 2023 in Moab, Utah, where hundreds of Bronco enthusiasts gathered to tackle some of the area’s challenging trails.
Available only for Bronco SUV owners, the app for Apple iOS and Google Android mobile devices features approximately 1,200 professionally curated off-road trail maps across the U.S., Canada, and Mexico to start. It also provides the ability to record drives with waypoints, photos, and video – and lets users share adventures on social media.
Future updates will continue to add more trails and features to the Bronco Trail App.
“The Bronco Trail App is the perfect companion for those looking to get the most out of their Bronco, especially when they go off the beaten path,” says Matt Winter, brand manager for Bronco. “We know our customers value the time they take to go out there and get away from it all, and this app offers them an easy way to share the exciting experiences they have and connect with other off-roaders.”
After downloading the Bronco Trail App and linking it to their FordPass account, Bronco owners gain access to key features, including:
Curated trail maps: Always stay on the trail with the Bronco Trail App and discover roughly 18,000 miles of existing trails in the U.S., Canada, and Mexico. Filter by location, length, difficulty, and more. Each trail has a description and can be saved for future adventures.
Points of interest: Keep track of what’s ahead, like tough challenges, scenic points of interest, waypoints, can’t-miss photo ops, and more. Once at trip is saved, users can add their own waypoints, photos, and notes about the experience.
Satellite imagery and 2-D topographic maps: Access and download different map styles to prepare for the journey ahead. Going off-grid? Users can view downloaded maps even if when offline.
Pressure gauge: Some trails recommend lower or higher tire pressure to traverse – Bronco Trail App features a real-time tire pressure gauge built in the app to assist with adjusting to desired tire pressure on the trail and recommended pressure for the road. And it works without a cellular or cloud connection.
Adventure tracking: Bookmark and record favorite trails to visit again or share experiences from a phone with other Bronco owners.
Video capturing: Capture video by securing a smartphone in the vehicle. Finished recordings can be viewed in the app or through a connection with the vehicle’s center console, with overlay data like speed, RPM, distance traveled, elevation, and more. The video will be automatically saved and available to share via text, social media channel, or in online forums.
