Instead of heading to the salvage yard, Denmark-based REC Watches is re-making Ford Motor Co.’s classic Mustangs as custom timepieces. The company traces the history of each vehicle, talking to owners and incorporating images to create accompanying videos for the watches.
“Most people would just see a pile of metal, a ghost of a Mustang. We see something completely different – the soul of a car and a story that needs to be told,” says Christian Mygh, co-founder of REC Watches. “I’m not cutting up Mustangs. I’m bringing Mustangs that are beyond repair back to life as a watch.”
The watches design incorporates the vehicle identification number, year of production, and classic Mustang design characteristics. The power dial is designed to resemble a fuel gauge and shows remaining battery life, while the hands, date, and dial numbers reflect the car’s iconic dashboard.
REC Watches can also create an entirely new watch from parts donated by customers, including World Champion Drifter Vaughn Gittin Jr., whose watch includes carbon fiber bodywork from his 700-horsepower World Drift Series Ford Mustang RTR.
Named after a World War II fighter plane and launched in 1964, Mustang’s styling and performance became a classic by playing a starring role in the 1968 action movie “Bullitt” with Steve McQueen.
REC Watches retail for $1,495 and more information can be found here.