Can’t wait for your Ford Mustang Mach-E to arrive? Customers can curb the suspense by personalizing everything down to the all-new, all-electric vehicle’s cabin temperature settings before laying eyes on their new SUV.
Customers can use Remote Vehicle Setup on their smartphones or computers to set favorite destinations, find nearby charging stations, choose drive experiences, and input commute schedules, all from home. The configurations live in the cloud before customers send the preferences linked to their Mustang Mach-Es to apply the settings.
“‘One-size fits all’ fits no one,” says Sheryl Connelly, chief futurist at Ford. “Consumers want personalized products, services, and experiences. Mustang Mach-E’s Remote Vehicle Setup lets them customize their own profile before they ever slide into the driver’s seat, meaning every Mach-E can be unique.”
Saving time in the setup process allows customers to drive as soon as they take delivery of the cars. When customers collect their Mach-Es from Ford dealers, they can send the settings to their vehicle from their phones. Users can then manage the features configured in Remote Vehicle Setup through the FordPass App or in their vehicles.
“Our customers want to personalize their vehicles to meet their busy lives,” says Erika Raia, global EV digital experience manager. “In our research, we found that 94 percent of customers ranked navigation and finding charging locations as the top features that they would want to set up remotely. They want their new vehicle to be ‘theirs’ as soon as possible, and this app lets them pre-set features and educate themselves about their Mustang Mach-E weeks before delivery – meaning less time adjusting settings and more time enjoying their new vehicle.”
Remote Vehicle Setup sends the settings to SYNC 4A, which uses machine learning to store the driver’s preferences. SYNC 4A also improves through over-the-air updates, including a planned update that allows for personalization of radio presets before delivery.
Ordering for the Mustang Mach-E is available here. The vehicle is expected to hit the streets in the U.S. toward the end of the year.
In Related News, the all-electric Ford Mustang Cobra Jet 1400 prototype drove a quarter mile in 8.27 seconds at 168 miles per hour and reached 1,502 peak wheel horsepower in a recent private development testing.
The stats are equivalent to the combined output of more than three 2021 Mustang GT V8 engines. Developed by Ford Performance in parallel to the recently unveiled Mustang Mach-E 1400 prototype, both cars were built to demonstrate Ford’s technological capabilities and innovation skillset in electric vehicle technologies.
“Since revealing the car, we’ve continued to fine-tune it, and now know we’re just scratching the surface of what we may be able to achieve with this much electric horsepower in a drag racing setting,” says Mark Rushbrook, global director of Ford Performance Motorsports.
Ford Performance worked with Cascadia Motion to power the Cobra Jet 1400, with four PN-250-DZR inverters coupled to a pair of DS-250-115s, giving four motors total and spinning at up to 10,000 revolutions per minute. These motor-inverter packages run at 800 volts and up to 700 amps, with a maximum output of 350 kilowatts per motor.
To manage the propulsion package, AEM-EV and Ford Performance jointly developed an advanced data and control system that features a control algorithm unique to the Cobra Jet 1400. The amount of power has also required a different approach with chassis tuning strategies, which MLe, Ford’s build and integration collaborator for the project, has delivered with input from Ford Performance’s longtime Cobra Jet build collaborators at Watson.
“It’s been a great but challenging project for all of us at Ford Performance,” says Rushbrook. “The opportunities to learn with the Mustang Cobra Jet 1400, as well as the Mustang Mach-E 1400 we recently introduced, gives us great insight into what may be possible in high-performance all-electric vehicles for Ford going forward. We are very interested in continuing to work with NHRA to determine how electrification can be part of the sport and to show off the Cobra Jet 1400 at max power in due course as regulations develop.”
The Mustang Cobra Jet 1400 will have its first run in public at the U.S. Nationals this weekend. Ford NHRA Funny Car Driver Bob Tasca III will pilot the prototype in showcase runs against two-time Funny Car champion and FOX broadcaster Tony Pedregon, who will drive one of Ford’s internal combustion engine Mustang Cobra Jets, past winners in the NHRA sportsman ranks.
“Drag racing has always been where Detroit proves its most advanced powertrains,” says Brad Gerber, vice president of sales and chief development officer for NHRA. “The U.S. Nationals is the sport’s quintessential stage for reaching enthusiasts wanting a glimpse at the future technology of performance vehicles. Our fans are fascinated by horsepower in all forms, and the electrification of an iconic vehicle like the Mustang Cobra Jet 1400 shows that innovation at Ford Motor Co. never rests. We look forward to seeing the Cobra Jet 1400 and continuing discussions with Ford about the future of electrification in drag racing.”
The NHRA U.S. Nationals will be broadcast on FS1 and FOX, as well as nhra.tv livestream.
