Ford Motor Co. in Dearborn reported the Mustang is beginning its seventh decade “in pole position as America’s best-selling sports car based on 2023 U.S. registrations and as the best-selling sports car globally for more than 10 years.”
According to Ford, more than 59,000 customers took delivery of a Mustang in 2023, contributing to the nearly 1 million pony cars Ford has delivered in the past decade. While 2023’s success was driven by the rollout of the all-new seventh-generation Mustang in North America, customers in China, Europe, Australia, and South America will be able to get behind the wheel of the latest Mustang in 2024.
“We’ve sold more Mustangs in our history than the population of major cities like Chicago, London, or Seoul,” says Jeff Marentic, general manager, North America/global truck, family, and enthusiast vehicles for Ford. “As we get set to celebrate Mustang’s 60th anniversary, that same passion and excitement continues with our seventh-generation Mustang, now headed to customers in 85 markets around the world.”
As part of Mustang’s 60th anniversary, Ford this week debuts a special Vermillion Red and Ebony Black logo, inspired by the badging and wheel center caps on the Mustang that debuted at the 1964 World’s Fair, at the New York Auto Show.
Seventh-generation Mustang owners can celebrate the 60th anniversary with an exclusive new feature coming to their cars around April 17 by turning on “Automatic Software Updates’” in the “Settings” menu through their vehicle’s SYNC 4 touchscreen to receive the latest special features.
Ford also is hosting a special fan preview event on April 17 at the Charlotte Motor Speedway in North Carolina.
Owners and fans in attendance will get a first look at a limited edition of the Mustang’s 60th Anniversary Appearance Package. The event also will be livestreamed starting at 5 p.m.
Attendees will have the chance to meet Ford Performance racing drivers, get up close and personal with different Mustangs, including the Mustang Mach-E 1400, and see the entire array of racing Mustangs in one place.
There will be ride-alongs in Mustangs on a drift track and around Charlotte’s Roval to give attendees a first-hand taste of not just Mustang performance, but some of the skills they can learn through Mustang’s new ownership experiences.
Owners can learn about Mustang in the aftermarket through the Pony Personalization Corner, which will include exhibits from RTR and others.
“The popularity of Mustang is rooted in its ability to evoke emotion – whether it’s the roar of the engine or the sight of its iconic silhouette, it sparks a visceral connection,” says Joe Bellino, brand manager for Mustang in North America. “This year, we’ll start to connect with Mustang customers in exciting new ways.”
To learn more about upcoming events and how to register, visit here.
