Dearborn-based Ford Motor Co.’s second quarter truck, electric vehicle, and newly launched model sales resulted in an overall gain of 11.2 percent.
The company’s Ford brand is now the nation’s best-selling brand and has had the best-selling truck in America for six consecutive months. The F-Series has been the best-selling truck in America for 46 years in a row.
Ford truck sales accelerated in the second quarter, climbing 26.2 percent on the strength of the new Super Duty as well as improved inventory flow. This is the second straight quarterly gain for Ford and best second quarter sales performance since pre-COVID-19.
This resulted in Ford being the top truck manufacturer in the second quarter and for the first half of the year. Sales climbed 26.2 percent in the second quarter. Through the first half of 2023, Ford’s overall truck sales totaled 549,625, up 23.1 percent and outselling GM’s trucks and vans by approximately 61,000 trucks.
Ford’s EV sales continue to grow building on the sales momentum of the F-150 Lightning and Mach-E, which achieved higher sales through stronger inventory.
“Ford achieved both best-selling brand and truck for six consecutive months this year on the strength of F-Series, vans, our new Escape and F-150 Lightning,” says Andrew Frick, vice president of sales, distribution, and trucks for Ford. “Our EV sales continue to grow. Improved Mustang Mach-E inventory flow began to hit at the end of the second quarter following the retooling of our plant earlier this year, which helped Mustang Mach-E sales climb 110 percent in June.”
F-150 Lightning sales were up 119 percent in the second quarter compared to a year ago and a 4.1 percent gain from the first quarter. F-150 Lightning continues to attract new customers to Ford with 50 percent of buyers being new to the brand, based on most recent conquest data. Year-to-date, Ford EV sales rose 11.9 percent. Ford’s overall EV sales were up 35.5 percent in June.
With the launch of Ford’s all-new Super Duty pickup and chassis cabs, F-Series sales increased 34.0 percent increase in the second quarter on sales of 212,516 F-Series trucks. That’s up 24.7 percent from the first quarter. F-Series total industry share hit almost 36 percent in the second quarter — up almost 5 full percentage points over the second quarter last year.
Through the first half of this year, F-Series remains America’s best-selling truck on sales of 382,893 truck. Ford Maverick sales increased 7.8 percent in the second quarter ahead of additional capacity coming online this month to meet continued strong customer demand.
Sales F-Series, Ranger, and Maverick sales of 246,155 when added with F-150 sales of F-Series, represent a 26.7 percent increase over the second quarter of 2022.
Meanwhile, Lincoln closed the quarter with sales gains thanks to improved inventory. Navigator second-quarter sales increased 20.1 percent on sales of 4,688 vehicles, while sales of the new Lincoln Corsair climbed 27.0 percent in June to end the quarter. Nautilus sales also saw a 58.5 percent increase in June at the end of the second quarter.
BlueCruise, Ford’s driver assist technology, is popular with buyers. Customer usage has now surpassed 90 million hands-free driven miles, cumulatively, a 40 percent increase since the end of the first quarter.
