Sales of certified pre-owned Fords and Lincolns have surged more than 50 percent since the start of a relationship between Ford Motor Co. and Carfax, prompting the automaker to expand its partnership to include their Ford and Lincoln pre-owned programs.
The expanded partnership means Ford will continue providing Carfax Vehicle History Reports for free to both buyers and sellers of certified Ford and Lincoln vehicles.
“Our relationship with Ford goes well beyond providing vehicle history,” says Joe Koeing, vice president of Carfax. “It’s about giving dealers the tools they need to help manage inventory risk, build consumer confidence, drive more customer traffic, and increase revenue. Seeing the Ford and Lincoln Certified Pre-Owned programs thrive, also, is further proof that Carfax helps dealers sell more cars faster. This partnership is clearly successful, and we’re excited to continue building on that success.”
Under the program, every vehicle that qualifies for a Carfax Buyback Guarantee will be required to have a history report run by the dealer.
“Carfax reports help us identify great Certified Pre-Owned inventory, and hold more gross on our Certified Pre-Owned sales,” says George Hawes, general manager at Brighton Ford. “They’ve got the best data, a strong brand, and unique tools that drive more traffic to our store. We love that Ford requires Carfax reports for the Certified Pre-Owned program, because they’re what helps us sell all our cars.”
Including Ford and Lincoln, 38 CPO programs use Carfax reports in order to make their used car units more valuable to prospective buyers.
