Ford Motor Co. in Dearborn and Troy’s J.D. Power ChromeData, a provider of vehicle data and software solutions, are working together to use vehicle data taken from Fords and Lincolns for ChromeData VIN descriptions — which are critical for insurance companies, dealers, financers, marketers, and valuation services.
Ford’s manufacturing data provides a comprehensive view of a vehicle’s feature content. The data provides OEM-sourced vehicle information from the time a vehicle was manufactured, allowing for more accurate insurance quotes, which ultimately benefits customers.
“We are committed to help Ford and Lincoln customers get the most accurate insurance quotes for their vehicle. This is another way we are helping provide value to our customers as part of owning a Ford or Lincoln,” says Amy Graham, services marketing director at Ford.
With this agreement, ChromeData will have access to build data for approximately 80 percent of the automotive brands sold in the U.S.
“For nearly three decades, ChromeData has set the standard for the most accurate, timely and complete vehicle data and content in the industry,” says Craig Jennings, president of the Autodata Solutions division at J.D. Power.
“Not only does Ford’s vehicle build data further expand the benefits of our services, but it also provides dealers and other industry partners with a better understanding of which features come with each Ford and Lincoln vehicle.”
