Ford Motor Co. in Dearborn today introduced the F-150 Rattler, a rugged entry-level addition to its 2023 F-150 lineup that is designed for customers who want off-road capability coupled with style.
“Our new F-150 Rattler offers aspiring adventurers an off-road option with expressive looks and capability in one package,” says Todd Eckert, Ford truck group marketing manager. “This truck builds off the F-150 off-road legacy while allowing us to introduce new customers to the right blend of styling and value in the F-150 lineup.”
The F-150 Rattler package is built off the XL series, with FX4 content featuring skid plates to help ensure protection for various off-road experiences, electronic rear-locking differential for enhanced traction, hill descent control for precision throttle and braking on steep descents, and specially tuned off-road shock absorbers for increased stability over tough terrain.
In addition, the vehicle features rugged all-terrain tires for versatility and capability.
Distinctive looks reflect the capabilities of the F-150 Rattler package, with a dual exhaust system that for a bold sound, plus painted 18-inch aluminum wheels that add to the truck’s solid, sporty stance. F-150 Rattler badging on the fender vents and rattlesnake-inspired graphics amplify its appearance.
Onyx seats featuring burnished bronze accents and stitching match the trim on the instrument panel to create a unique interior in keeping with the desert-inspired theme of the new truck.
Exterior colors include Oxford White, Avalanche, Iconic Silver, Carbonized Gray, Antimatter Blue, Stone Gray, Agate Black, and Rapid Red TriCoat. The 2023 F-150 Rattler goes on sale this fall.