Ford had unveiled a new way for customers to purchase and finance a new vehicle right from their computer or device.
Ford Credit has partnered with financial technology company AutoFi in San Francisco to create a new digital platform that allows customers to make purchases right from a dealer’s website.
In addition, Ford Credit has invested in AutoFi, a financing company dedicated to utilizing technological advances that make the car buying and financing experience better.
“By combining our fast and efficient credit-decision process with AutoFi’s online capability, we are making the customer experience faster, smoother, and simpler,” says Lee Jelenic, director of mobility at Ford Credit. “With its experience in used-vehicle online financing and well-developed platform, AutoFi makes it easier for us to adopt new technology quickly to meet evolving consumer expectations.”
The AutoFi platform can currently be used at Ricart Ford in Groveport, Ohio, and will roll out over time to more Ford and Lincoln dealerships across the country. This announcement comes as 83 percent of Americans say they would like to spend as little time at the dealership as possible when shopping for or buying a vehicle, according to a new survey of more than 1,000 U.S. adults. The survey was conducted by Harris Poll on behalf of Ford Motor Company.
“AutoFi’s platform will help cut the time people spend arranging financing and improve the experience dealerships can deliver for their customers, no matter where they are in the car-buying journey,” says Kevin Singerman, CEO of AutoFi. “We think this will be a game changer for both consumers and dealers.”