Ford Bucks Industry Trends, Reports 36% Vehicle Sales Boost in July

Ford Motor Co. in Dearborn released its July 2022 sales results showing a significant jump in electric vehicle (EV) sales and strong performance across segments, registering a 36.6 percent increase in total sales compared to an industry average of a 10.5 percent decrease.
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Ford's E-Transit holds a dominant 95 percent market share in the electric van segment as of July 2022. // Courtesy of Ford Motor Co.
Ford’s E-Transit holds a dominant 95 percent market share in the electric van segment as of July 2022. // Courtesy of Ford Motor Co.

Ford Motor Co. in Dearborn released its July 2022 sales results showing a significant jump in electric vehicle (EV) sales and strong performance across segments, registering a 36.6 percent increase in total sales compared to an industry average of a 10.5 percent decrease.

The company’s EV sales totaled 7,669 in the month, which is a 168.7 percent increase in total sales year-over-year and a 147.3 percent increase in retail sales year-over-year. A 74.1 percent increase in Mustang Mach-E sales, F-150 Lightning’s best-month since launch, and E-Transit’s dominant 95 percent electric van market share contributed to the success in this category.

“Ford was America’s best-selling brand in July powered by strong demand across our lineup. Our overall sales rose 37 percent in July and electric vehicle sales grew at three times the rate of the EV segment,” says Andrew Frick, vice president of sales, distribution, and truck at Ford Blue.

“F-Series hit the 60,000-truck mark for the first time this year, with our all-new electric F-150 Lightning having its best sales month yet. Ford SUVs were up 70 percent, while E-Transit leads the electric van space with 95 percent of the electric van segment.”

Sales of Ford hybrid vehicles continues to climb, increasing 35.3 percent in July, placing the Ford brand second in hybrid vehicle sales to only Toyota. F-150 Hybrid sales totaled 4,364 vehicles, while Maverick Hybrid sales totaled 2,153 trucks.

To date, 66,500 customers have purchased Ford’s BlueCruise hands-free driver-assist technology. Ford is expanding BlueCruise through software updates adding nearly 15,000 2021 F-150 and Mustang Mach-E customers in July, with another 35,000 in process. Ford BlueCruise customers accumulated 11.4 million miles of hands-free highway driving since July 2021.

Ford’s overall pickup truck sales — including F-Series, Ranger, and Maverick — produced total sales of 74,034, up 27 percent over a year ago. Ford’s total pickup share for the month was 31.6 percent, up more than 6 percentage points over last year and the highest share of any brand in the total pickup segment.

Ford brand SUV sales totaled 66,266. Combined Bronco family sales, including Bronco Sport, were up 227 percent over last year.

For the fourth straight month, Ford reported a record pace of just over 50 percent of retail sales coming from previously placed orders. Meanwhile, on Aug. 2, retail order banks re-opened for Bronco Sport, Edge, Explorer, and Ranger. Retail orders for Ford’s hot-selling F-150 and Transit re-opened a few weeks ago.

Lincoln SUV sales posted a July gain of 68.3 percent over a year ago. With 6,968 Lincoln SUVs sold, July represented a record sales month. On improved inventory flow, Navigator sales were up 32 percent and Aviator gained 71.1 percent. Lincoln’s best-selling SUV, the Corsair, provided over a 3-fold increase in its sales over last year.

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