Ford Announces Electrification Plans in Europe, Includes Seven New EVs

Ford Motor Co. in Dearborn today announced advancements toward an all-electric future in Europe, which will see the company transformed and offering a new generation of seven, all-electric, fully connected passenger vehicles and vans by 2024.
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Detroit's Ford Motor Co. announced plans to expand its electrification solutions across Europe, including seven new EVs. // Courtesy of Ford Motor Co.
Detroit’s Ford Motor Co. announced plans to expand its electrification solutions across Europe, including seven new EVs. // Courtesy of Ford Motor Co.

Ford Motor Co. in Dearborn today announced advancements toward an all-electric future in Europe, which will see the company transformed and offering a new generation of seven, all-electric, fully connected passenger vehicles and vans by 2024.

The announcement builds on the recent news of the creation of the Ford Model e business unit, which is focused on the design, production, and distribution of electric and connected vehicles. Together with Ford Pro — the company’s commercial vehicle business — these two business units will define Ford’s future in Europe.

“I am delighted to see the pace of change in Europe – challenging our entire industry to build better, cleaner and more digital vehicles,” says Jim Farley, president and CEO of Ford. “Ford is all-in and moving fast to meet the demand in Europe and around the globe.

“This is why we have created Ford Model e — allowing us to move at the speed of a start-up to build electric vehicles that delight and offer connected services unique to Ford and that are built with Ford-grade engineering and safety.”

With its extended range of electric passenger and commercial vehicle models, Ford expects its annual sales of electric vehicles in Europe to exceed 600,000 units in 2026. The acceleration in Europe supports Ford’s goal to sell more than 2 million EVs globally by 2026 and deliver company adjusted EBIT margin of 10 percent.

“Our march toward an all-electric future is an absolute necessity for Ford to meet the mobility needs of customers across a transforming Europe,” says Stuart Rowley, chair of Ford of Europe. “It’s also about the pressing need for greater care of our planet, making a positive contribution to society and reducing emissions in line with the Paris Climate Agreement.”

Three new passenger vehicles and four new commercial vehicles were introduced today to join the Ford family in Europe. Starting in 2023, Ford will begin production of a medium-sized all-electric crossover built in Cologne, with a second electric vehicle added to the Cologne production line-up in 2024. In addition, Ford’s top-selling passenger vehicle in Europe, the Ford Puma, will be available as an electric version made in Craiova, Romania, starting in 2024.

The company’s Transit commercial vehicle range will include four new electric models – the all-new Transit Custom one-tonne van and Tourneo Custom multi-purpose vehicle in 2023, and the smaller, next generation Transit Courier van and Tourneo Courier multi-purpose vehicle in 2024.

“These new Ford electric vehicles signal what is nothing less than the total transformation of our brand in Europe – a new generation of zero-emission vehicles, optimized for a connected world, offering our customers truly outstanding user experiences,” says Rowley.

Today’s confirmation that a second all-electric passenger vehicle will be built at the Ford Cologne Electrification Centre means that electric vehicle production at the facility will increase to 1.2 million vehicles over a six-year timeframe. Investment in the new electric passenger vehicles to be built in Cologne is expected to be $2 billion. The investment includes a new battery assembly facility scheduled to start operations in 2024.

To support the company’s vehicle electrification plans, Ford, SK On Co., and Koç Holding have signed a non-binding Memorandum of Understanding for a joint venture business in Turkey. Subject to execution of a final agreement, the three partners plan to create one of the largest EV battery facilities in the European wider region.

The joint venture would be located near Ankara and will manufacture high Nickel NMC cells for assembly into battery array modules. Production is intended to start as early as mid-decade with an annual capacity likely to be in the range of 30 to 45 Gigawatt hours.

Ford’s manufacturing plant in Craiova, Romania, will play a significant role in the company’s electric and commercial vehicle growth plans in Europe.

From 2024, European customers will be able to purchase an all-electric version of the Ford Puma, Ford’s popular compact crossover. The Puma was Ford’s best-selling passenger vehicle in Europe in 2021, and the all-electric Puma will bring this successful new nameplate to an even wider group of European customers when it goes into production in Craiova in 2024.

Additionally, the all-new Transit Courier and Tourneo Courier also will be produced in Craiova from 2023, with all-electric versions coming in 2024. To further boost electric and commercial vehicle capacity, Ford announced this morning that Ford Otosan will assume ownership of the Craiova plant and manufacturing business, subject to regulatory approval and consultation. Ford Otosan, a joint venture between Ford Motor Co. and Koç Holding, is one of the longest running and most successful joint ventures in the global auto industry.

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