Ford and Lincoln Data to be Utilized for Usage Based Insurance by CerebrumX

CerebrumX Lab Inc., an AI-driven automotive data services and management platform based in New Jersey, announced today it will incorporate Ford Motor Co.’s connected vehicle data to support its data-driven usage-based insurance (UBI) as-a-Service model for insurers.
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Leveraging data from Ford Motor Co.'s connected vehicles, CerebrumX will use the data to help insurers implement a usage-based insurance (UBI)-as-a-Service model. // Courtesy of Ford Motor Co.
Leveraging data from Ford Motor Co.’s connected vehicles, CerebrumX will use the data to help insurers implement a usage-based insurance (UBI)-as-a-Service model. // Courtesy of Ford Motor Co.

CerebrumX Lab Inc., an AI-driven automotive data services and management platform based in New Jersey, announced today it will incorporate Ford Motor Co.’s connected vehicle data to support its data-driven usage-based insurance (UBI) as-a-Service model for insurers.

This model offers a quicker and more cost-effective implementation of UBI programs by using embedded telematics for eligible Ford and Lincoln connected vehicles. UBI programs using embedded connected vehicle systems, with the consent of the customer, provide more accurate and reliable driving data, empowering insurers to reward safe driver behavior with opportunities for reduced personalized premiums.

“By opting into usage-based insurance, Ford and Lincoln owners can be rewarded for their good driving habits with more personalized insurance offerings,” says Amy Graham, services marketing director at Ford in Dearborn. “CerebrumX’s platform creates another opportunity for Ford and Lincoln owners to achieve insurance benefits with their vehicle’s connectivity to help reduce their total cost of vehicle ownership.”

For customers that opt-in, CerebrumX’s Augmented Deep Learning Platform (ADLP) collects and analyses data directly from eligible Ford and Lincoln vehicles to generate a driver and a vehicle score with no additional hardware or apps required.

This score helps insurers better assess risk, and build more accurate, personalized policies for their customers, such as Pay As You Drive (PAYD) and Pay How You Drive (PHYD), to support safe driving and optimize loss claims.

The model acts as a one-stop solution, which CerebrumX says makes it easier for insurers to successfully launch UBI programs that bundle automotive data, AI-powered scores, and insights with handheld assistance in adherence to regulatory policies.

CerebrumX accelerates the implementation of end-to-end services such as consent handling, integration of the driver score with existing generalized linear models (GLM), state filing services support, driver coaching, and UBI performance evaluation.

“With CerebrumX’s UBI-as-a-Service model, powered by AI-driven insights and accurate driver behavior, we aim to streamline the entire usage-based insurance rollout process making it flexible and cost-effective,” says Sandip Ranjhan, CEO of CerebrumX.

“The UBI market is set to grow by nearly 30 percent in the next 5 years. The addition of Ford and Lincoln vehicles to CerebrumX’s UBI-as-a-Service program will help Insurance providers extend coverage and scale, resulting in better adoption by the end consumer.”

With access to more than 15 million vehicles and 800 million miles of driving data, CerebrumX’s unique AI-based platform is accelerating the pace of change in the automotive sector toward a more sustainable and safer society. It works with insurers, actuaries, and regulatory bodies across North America to launch data driven UBI programs that benefit the end consumer.

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