Domino’s Pizza Inc. in Ann Arbor, the world’s largest pizza company based on retail sales, and Ford Motor Co. in Dearborn have partnered to conduct a second round of self-driving vehicle testing. The two-month test will take place in Miami and will include delivery service.
“Our first round of testing the customer experience in Ann Arbor provided some great learnings and insights, including the fact that there are customers who are interested in this as a delivery option,” says Kevin Vasconi, executive vice president and chief information officer of Domino’s.
“Our testing is focused on the last 50 feet of the customer experience, between the front door and the car. While we work to refine that interaction, we also need to understand how operating this type of delivery in a more densely populated city will impact the customer experience and the specific delivery challenges it might present.”
For the test, a Ford Fusion Hybrid vehicle that is manually driven but outfitted to look like a self-driving vehicle, will take deliveries from a Domino’s in Miami to customers who have ordered online and chosen to participate in the test.
Customers will be able to track the vehicle via GPS and will receive text messages as the vehicle approaches. The texts will also provide simple instructions on how to unlock the Domino’s Heatwave Compartment inside the vehicle using a PIN code (rear left passenger window).
“We’re a brand that believes in innovation, continuous improvement, and rigorous testing to benefit our customers,” says Vasconi. “As the automotive world evolves towards self-driving vehicles, we hope to put ourselves in a leading position by bringing our customers the delivery option that best meets their needs, now and in the future.”
Domino’s is the featured cover story in the March/April 2018 of DBusiness magazine, now on newsstands. The article, “Rising to the Top” by Dale Buss, reveals how Domino’s became the world’s largest pizza company as well as detailing the current CEO transition from Patrick Doyle to Richard Allison, expected to be completed at the end of June. Allison is president of Domino’s International.