Royal Oak’s Folktellers has announced a partnership with Washintgon, D.C.’s Reading is Fundamental, the largest nonprofit children’s literacy organization in the U.S., as part of its expansion of its Excerpts from an Unknown Guidebook Series.
Reading is Fundamental is Folktellers’ exclusive partner in the educational marketplace. The organization will work with publishers to promote and place the series in schools nationally while developing literacy programs leveraging Folktellers’ transmedia storytelling approach.
“RIF’s charter is driven to inspire a passion for reading and literacy, and this relationship allows us to optimize our efforts in a very strategic, creative, and entertaining way,” says Ed DeLeon, chief program and content officer for Reading is Fundamental.
The nonprofit was founded in 1966, has more than 1 million volunteers nationwide, has distributed more than 415 million books, and impacted the lives of more than 50 million children. Its goal is to inspire a passion for reading among children, provide quality content, and engage communities to give children the fundamentals for success.
“Our initial pilot school programs demonstrated the energy and excitement around our Folktellers Universe,” says Josef Bastian, co-creator of Folktellers. “Kids, teachers, and parents are clamoring for the release of the rest of these stories. Now that we have RIF as a trusted educational partner, we can accelerate our storytelling adventures in books, film, games, and other entertainment formats. These are exciting times.”
Folktellers works to promote storytelling experiences that encourage people to engage with stories across all types of entertainment media.
