Marxent, a Florida- and Ohio-based 3-D visualization platform for furniture and home improvement retailers, has announced Riverview’s Regina Andrew will provide lighting and decor product SKUs to retailers through Marxent’s 3-D cloud content network.
The network is designed to reduce the cost of 3-D content creation for retailers while expanding the number of 3-D SKUs available to them. Retailers on the platform will be able to add Regina Andrew products to applications such as the Marxent 3D Room Planner for ecommerce, 360 Product Spins for product detail pages, and augmented reality.
Designed to level the playing field between traditional retailers and ecommerce giants such as Wayfair and Amazon, the network gives retailers access to a collection of products provided by furniture and home decor manufacturers. This reduces overall 3-D content costs for retailers while expanding the available 3D content library.
“As a manufacturer, we want to support our retail and designer partners,” says James Andrew Slaven, CEO of Regina Andrew, which he co-founded with Carla Regina Zajac in 1998. “We are always seeking powerful new ways to distribute our content. Marxent delivers cutting edge visualization solutions. Their 3D Cloud content network simplifies asset sharing across multiple retailers, and we are excited to be an early adopter.”
The network is open to any manufacturer of home decor, furniture, appliances, or kitchen cabinets that are able to provide content to spec or order 3-D content from Marxent. The content is then made available to any retailer with a Marxent 3-D Cloud subscription.
“It’s exciting to watch Regina Andrew innovating the relationship between manufacturers and their retail partners,” says Beck Besecker, co-founder and CEO of Marxent. “They’re not afraid to lead, and we know their partners are going to love having easy access to Regina Andrew products in their own applications.”
Regina Andrew 3-D content is expected to be available to subscribers in the first quarter of this year following an initial rollout to Macy’s mobile augmented reality app and IRL 3D Room Planner application.
Retailers and manufacturers who use Marxent’s platform also include Bob’s Discount Furniture, John Lewis and Partners, AXEK Building Products, and American Woodmark.