Ram Truck, a division of Fiat Chrysler Automobiles in Auburn Hills, is honoring the five services of the United States armed forces with a series of Built to Serve Edition Ram 1500 trucks. The price of the military package is $2,795, starting today with the Army version.
The other services will be rolled out every three months, and only 2,000 of each will be available. Only 1,000 of the Coast Guard version will be created.
“Ram wants to honor those who are serving or have served the United States with distinction,” says Reid Bigland, head of Ram Brand. “For Ram truck owners, whether military or civilian, Built to Serve is a maxim that they can be proud to stand behind.”
Each of the Built to Serve vehicles feature two exterior paint colors that the automaker says are designed to evoke the spirit, mission, and history of that service. One of each service’s Built to Serve Edition models will be offered in a new low-volume paint option exclusive to this program.
The Army is represented by the color Gator (1,000 units) and Diamond Black (1,000). The Navy version will come in Ceramic Gray (1,000) and Patriot Blue (1,000). Anvil (1,000) and Billet Silver (1,000) signals the Air Force Ram 1500. The Marines are honored with trucks painted Tank (1,000) and Flame Red (1,000), while the Coast Guard models will be painted Spitfire (500) and Bright White (500).
Ram Built to Serve Edition trucks feature other unique interior and exterior features that set them apart, including a U.S. flag and Built to Serve decal on each of the rear quarter panels.
The Built to Serve Edition trucks get additional stylish exterior cues, including 20-inch aluminum wheels with a unique-to-the-edition Technical Gray finish. Body-color wheel flares also accent the exterior.
Each of the new Ram front ends gets a differentiating treatment consisting of an all-black grille and surround, black bumpers, and black-bezel premium lighting. Complementing the look are black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.
Inside, each of the five branches of Built to Serve Ram trucks is accented with corresponding color stitching: Light Frost, Light Ambassador Blue, Light Diesel Gray, Core Green, or Orange.
These new Ram models also are ready to display their owner’s military pride with Built to Serve-embroidered Velcro panels on each front seat and additional Velcro panels on each front seat inboard shoulder panel. To personalize their trucks, buyers can apply their own patches, regimental symbols, flags, name tapes, or slogans.
Front seat-back panels are covered with PALS/MOLLE webbing to attach additional equipment or pouches.