FCA Announces Leadership Changes, Reid Bigland Oversees More Nameplates


Fiat Chrysler Automobiles today announced immediate leadership changes within the company, naming Reid Bigland CEO of the Alfa Romeo and Maserati brands, and Harald Wester as chief technology officer for FCA.

“It is time now for our efforts to be directed towards the global commercial expansion of these two brands, and I can think of no one better than Reid to fulfill that mission,” says Sergio Marchionne, CEO and chairman of FCA.

Bigland will continue to also hold his role as the head of U.S. sales and CEO of FCA Canada.

Wester previously led Alfa Romeo and Maserati, developing a technical basis for the brands.

“I am thankful for the work Harald has carried out in the last few years establishing a sound technical framework for our two premium brands, and which has culminated in the recent launch of the Maserati Levante and the Alfa Romeo Giulia,” Marchionne says.

Bigland and Wester will continue to serve on the Group Executive Council, the highest management body in FCA. The council is chaired by the CEO and is comprised of the senior functional and operating heads of the organization.

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