Farmington Hills Mother Launches App for Creating Instant Photobooks


A Farmington Hills woman has created a mobile app, called For Keeps, which allows users to produce printed photobooks entirely on a phone. The app is in its final development stage, and is expected to be available for download in December.

“All parents will tell you that children grow way too fast, and unfortunately most parents, like myself proudly snap hundreds of mobile pictures yet do nothing with the photos,” says Bridget Millar, founder of For Keeps.

Millar says For Keeps is different from other photobook apps because its designed to be used as the photos are taken, rather than in hindsight. She says photo captions and notes can be made in real time, so customers don’t have to try to remember details months later. The app also allows customers to record quotes and milestones.

“We have developed several app prototypes and conducted numerous market research studies to understand what features consumers will love and utilize,” Millar says.

The free app also has themed photo book templates and pages. Millar has launched a Kickstarter campaign for the app, set to start on Wednesday, in an effort to raise $50,000 to fund final development of the iOS version of the app. If more than $95,000 is raised, an Android version will be developed.