Farmington Hills’ Humanetics Reorganizes into Digital, Safety, and Sensor Tech Divisions

Humanetics, a digital industrial technology company based in Farmington Hills, today announced a new structure to better drive and enhance innovative digital, safety, and sensor technology. The three business portfolios will operate under a single Humanetics umbrella.
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Farmington Hills' Humanetics has reorganized into three divisions: digital, safety, and sensor technology. // Courtesy of Humanetics
Farmington Hills’ Humanetics has reorganized into three divisions: digital, safety, and sensor technology. // Courtesy of Humanetics

Humanetics, a digital industrial technology company based in Farmington Hills, today announced a new structure to better drive and enhance innovative digital, safety, and sensor technology. The three business portfolios will operate under a single Humanetics umbrella.

“Humanetics has been the most trusted partner in safety solutions for 70 years, and in the last decade we’ve extended our solutions to include the world’s leading human simulation platforms, engineered sensors and precision engineering,” says Christopher O’Connor, CEO and president of Humanetics. “It’s long been our vision to bring all our incredible global businesses under the Humanetics’ brand and our team is excited by the opportunities this will enable.

Humanetics will now be organized into three groups.

Humanetics Safety, led by Mark Westen, will be comprised of ATDs, active safety robotic platforms, test equipment, and ATD lab management.

“The new structure will enable us to continue our product innovation around next generation ATDs, and build services around calibration, lab management and active safety,” says Westen. “I’m very excited with our product roadmap. It now fully combines our software and hardware capabilities into an exciting future. I look forward to engaging our customers, and bringing the full power of our global digital, engineering, and operational teams to market.”

Humanetics Digital, led by Karsten Newbury, will encompass computer aided engineering (CAE), ergonomic software, anthropometric 3-D body model databases, and a new Software Center of Excellence.

“We have an incredible set of digital technologies that make Humanetics the world’s leading provider of human-based avatars, data models and simulation software. These digital twins complement our anthropomorphic test devices and robotic platforms,” says Newbury. “Together we are building more advanced software platforms to provide customers with better decision support tools and scenario management.”

Humanetics Sensors, led by Barney Loehnis, which will combine the capabilities of HITEC, Fibercore, and OpTek into an advanced sensor technology group.

“What many customers don’t realize is that much of our extraordinary innovation comes from our sensor technology group. A sensor is the interface between the digital and physical world, needed to control, optimize, and engineer solutions,” says Loehnis. “The next generation of safety technology, beyond simulation, will be driven by fiber optics, laser engineering and sensor technology. I am excited to help bridge the gap between the needs of our customers and our solutions.”

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