Farmington Hills’ Humanetics Acquires Full-service German Crash Test Firm

Humanetics, an industrial technology company based in Farmington Hills, has acquired Germany’s ATD-LabTech, which offers anthropomorphic test device (ATD) certification equipment and comprehensive ATD lab management software.
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ATD-LabTech products
Humanetics has acquired Germany’s ATD-LabTech, a full-service crash test firm. // Courtesy of ATD-LabTech

Humanetics, an industrial technology company based in Farmington Hills, has acquired Germany’s ATD-LabTech, which offers anthropomorphic test device (ATD) certification equipment and comprehensive ATD lab management software.

Humanetics and ATD-LabTech have worked together for many years. Together the companies share a vision for digitizing and transforming the ATD certification lab with an increased level of automation to help customers drive efficiency in their processes and improve productivity throughout the lab.

ATDs are also known as crash test dummies. Terms of the deal were not disclosed.

“Our partnership with ATD-LabTech is another important piece of our vision. Their certification equipment is beautifully engineered, and integrated with smart, easy to use software interfaces,” says Chris O’Connor, president and CEO of Humanetics.

“As users of their products, we can confidently say that Gerhard and his team have a deep understanding of the needs of our customers, and they have an extraordinary commitment to develop superior solutions to meet and exceed those needs.”

Founded in 2015 by Gerhard Pfieffer, ATD-LabTech has developed an innovative suite of ATD certification test equipment. The products are defined by their compact design, high degree of measurement accuracy and repeatability, user-friendliness, turnkey-readiness, and the advanced proprietary software that integrates all LabTech products.

Pfeiffer will continue to lead the business and his team will continue to operate out of their current location post-acquisition. The company will continue to operate as ATD-LabTech from its location in Niedernberg, Germany.

“We are very excited to join Humanetics. Naturally there is a great fit between our ATD certification products and services and Humanetics’ broader portfolio of safety solutions,” says Pfieffer. “Most importantly however, we share the same progressive vision for how we can bring the best quality solutions to our customers that simplify the calibration process and reduce the time it takes to get the ATDs ready for their next crash test.”