Fab’rik, a national boutique offering women’s clothing and accessories, will open at 123 W. Maple in downtown Birmingham. The company has more than 40 locations nationwide.
“I live in Birmingham and can’t think of a better location for the boutique,” says Carrie Sofikitis, co-owner. “It has the perfect downtown atmosphere and the perfect clientele for fab’rik.”
The Birmingham Shopping District identified fab’rik as a strong retailer for the downtown using a comprehensive market research analysis provided by a third-party consultant, Buxton Co.
“Buxton Co.’s analysis enabled us to understand the consumer profile of our retail trade area and assist with bringing key retailers such as fab’rik to downtown Birmingham,” says Ingrid Tighe, executive director of the Birmingham Shopping District. “We began reaching out to fab’rik early last year, and we’re excited to welcome them to downtown Birmingham.”
The store will offer items for less than $100 with the exception of designer denim.
“The company’s goal is to offer items that are beautiful and affordable,” says Melissa Mistrot, co-owner. “Merchandise changes frequently, so there’s always going to be something new to see.”
Each fab’rik location supports a child from an orphanage in Africa. A portion of the proceeds from the store’s Asher Collection will support the child until he or she is adopted. The collection is fab’rik’s in-house line and was named after Asher, the daughter of fab’rik’s founder and CEO, who was rescued from a roadside in Ethiopia at six months old.
The store also supports Free fab’rik, its nonprofit organization that provides free shopping sprees for women rescued from sex trafficking. The boutique will also host shop for a cause events that support local charities, facilities, or schools. Teachers will also be able to receive a percentage off of their purchase on certain days.
Sofikitis and Mistrot, who are sisters, plan to open the location in late summer or early fall.
More information about downtown Birmingham’s shopping district is available here.
