Fabletics, an activewear company, revealed a new retail store at the Somerset Collection in Troy, with the official grand opening on June 12 available to all customers with 40 percent off storewide.
The company started online in 2013, but has expanded to operate more than 54 retail stores in the U.S., Canada, and Europe. The Somerset location will feature the brand’s new store concept of muted colors to highlight the vibrant color palettes and seasonal prints on the clothing.
The store, to be open daily, will be located on level two between the Tempur-Pedic and Zara outlets in the North collection, will feature technological experiences that have distinguished the stores in the past. Using proprietary technologies Omnisuite and Omnishop, Fabletics stores seamlessly integrate some of the convenience of online shopping with a traditional retail shop.
From the fitting room, customers will be able to request a different size or color, check what is in stock, and engage in styling tips with associates via the iPod-based POS systems. If an item is out of stock, associates will be able to order it and ship it directly to the customer.
The Somerset store also will feature a fitness boutique as part of an ongoing collaboration with Hydrow, an immersive, at-home rowing machine. Customers will be able request in-store demos of the machine, along with details about the workout’s benefits.
The brand launches new styles for women every week in sizes XXS to 4XL, and men’s styles every month in sizes XS to XXL.