Savage X Fenty, a retail brand by Rihanna, will open a store next year at 1442 Woodward Ave., just south of John R. Street, in downtown Detroit.
The brand states it “embodies fearlessness, confidence, and inclusivity.” The label offers accessible price points, an extensive assortment of styles made for “everyBODY,” and a unique approach that celebrates individuality.
“We want to make people look good and feel good,” says Rihanna, who approaches Savage X Fenty with the same mentality she does all her projects — to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it.”
From everyday essentials and more provocative pieces, men’s underwear and sleepwear, to elevated loungewear and sportswear, Savage X Fenty offers hundreds of products. The brand also offers a VIP membership program.
“Savage X means making your own rules and expressing your mood, character, and style for you — not for someone else,” adds Rihanna.
The brand has locations in Chicago, Long Island, N.Y., Atlanta, Newark, Del., and St. Louis as well as operating an online store.
Savage X Fenty is available for purchase at SavageX.com and its retail stores.