Enterprise Holdings to Add 100,000 Connected GM Cars to Rental Fleet in 2019


Enterprise Holdings plans to increase its fleet of connected General Motors rental vehicles by 100,000 during the next 12 months.

Enterprise began piloting its connectivity platform with GM this year. Its goal is adding more than 100,000 connected Chevrolet, Buick, GMC, and Cadillac vehicles to its Enterprise Rent-A-Car, National Car Rental, and Alamo Rent A Car inventories by the end of 2019.

The company says the initiative will streamline and enhance the vehicle rental experience for customers of its three brands.

“This is our first step toward a fully connected fleet of vehicles,” says Christine Taylor, executive vice president and Chief Operating Officer of Enterprise Holdings. “We’ve always understood the value of an integrated network, which has made this an easy decision. We’ll continue to adopt technology solutions that make renting cars easier and seamless for our customers.”

Connected vehicles soon will expedite the renting and returning of vehicles for customers at neighborhood and airport Enterprise, National and Alamo locations, the company says.

Tasks such as checking fuel levels, vehicle condition, and odometer readings can be automated. Onboard telemetry allows geofenced rental locations to automatically receive these readings when customers return their cars, making the return of the vehicle much smoother.

“Connected vehicles provide customers with a simple, fast rental and return experience,” adds Taylor. “The potential for the products and services we’ll be able to offer our customers when all of our vehicles are connected is limitless. As we add these cars to our fleet, we look forward to introducing customers to new technologies and features that not only enhance the driving experience, but also the entire transportation ecosystem.”

Beyond the benefits to future rental experiences, car rental customers can take advantage of the many features and services available via the embedded connectivity in GM’s connected vehicles. The vehicles will come with the latest technology for personalized driving experiences, including Apple CarPlay, Android Auto, and OnStar. Such features as emergency services, crisis assistance, automatic crash response, and remote lock/unlock also will be included to add an additional level of convenience and safety.

“Together, we’re offering Enterprise customers the latest benefits of our connected fleet technology from renting the vehicle to enjoying it on the road and, finally, returning the vehicle,” says Ed Peper, U.S. vice president of GM Fleet. “This represents the latest evolution in our more than 60-year partnership with Enterprise.”

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