Emagine Entertainment Plans to Add Bar and Restaurant at Palladium in Birmingham


Emagine Theatres, which operate several luxury theaters in the region, has requested approvals from the Birmingham Planning Board for a liquor license transfer to operate Ironwood Grill. The eatery, which will mimic an existing location in Plymouth, will offer pizza, burgers, salads, sandwiches, entrees, and a full bar.

This spring, Emagine, which operates a combined 84 screens at seven metro locations, plans to open five screens and the 198-seat Ironwood Grill on the fourth floor of the Palladium. Each screen will offer around 120 seats, and patrons may be able to select their seats via a subscriber or membership model.   

Next month, Emagine officials will present their plan to the Birmingham’s Planning Board. When the Palladium opened a decade ago, it offered 12 movie screens, but the mixed-use commercial complex located at North Old Woodward and Hamilton closed last September after it was sold to A.F. Jonna Development in Bloomfield Hills.

It is now undergoing extensive renovations with plans to add new office space to replace some of the theaters, as well as the addition of several luxury apartments on the roof.

In turn, Peas & Carrots Hospitality will open two new first-floor restaurants this summer at the complex, a Brooklyn-style Italian restaurant called Arthur Avenue, and a yet-to-be-named French brasserie. The company also owns and operates Social Kitchen & Bar in Birmingham as well as MEX and Beau’s, both in Bloomfield Township.

The Emagine theaters are expected to open at the Palladium in time for the summer movie season. Projected blockbusters include Avengers: Age of Ultron, (May 1); Mad Max: Fury Road, (May 15); Disney’s Tomorrowland, (May 22); B.O.O.: Bureau of Otherworldly Operations, (June 5); Jurassic World, (June 12); Fantastic Four, (June 19); and Terminator Genesis, (July 1).