When “Star Wars: The Rise of Skywalker” opens Dec. 19 at the Emagine Canton/Westland movie complex, it will be the first film shown on the largest CinemaScope screen in the Midwest, part of a $3 million, 9,000-square-foot addition to the facility.
The grand opening celebration of the new Super EMAX screen will take place beginning at 6 p.m. The ribbon will be cut on the expansion at 7 p.m., followed by a showing of the last episode of the nine-movie “Star Wars” saga. The theater is located at 39535 Ford Rd., in Canton Township although the complex also sits in Westland.
“The quality of our guests’ moviegoing experience is always at the forefront of our minds,” says Paul Glantz, chairman of Emagine Entertainment. “We are steadfastly committed to providing our guests with an exemplary out-of-home movie-going experience. Our Super EMAX will undeniably be the largest CinemaScope screen in the Midwest, but more importantly, it will be the best place in the state of Michigan to see a blockbuster film.”
The Super EMAX screen measures 94 feet wide by 40 feet tall and among the largest such screens in the nation. It will feature ultra-bright crisp Christie 4K RGB 57,000 lumen laser imagery paired with a 64-channel Dolby Atmos immersive audio system and is further enhanced with a QSC Core 110f, a multipurpose software-based digital audio signal processor that delivers the benefits of QSC’s Q-SYS solution.
Used in conjunction with QSC’s DPA-Q Series amplifiers, the Core 110f provides bass management for low frequency content in all of the Dolby Atmos surround channels. Bass management combines the low frequency sound content that is directed to the surround speakers and sends it instead to special surround subwoofers. The Core 110f also provides Intrinsic Correction, which is special QSC laboratory-derived sound processing that guarantees optimal performance from any loudspeaker. The combination of these technologies should create the most “awe-inspiring movie experience in the Midwest,” says Glanz.
The new theater will feature 345 luxury heated reclining chairs with a special front row of cuddle chairs, an innovation designed by Glantz. The expansion area also includes a new event space/party room.
“Moviegoing is personal to us and we take great pride in providing our guests with the absolute best viewing experience in the market,” says Anthony LaVerde, CEO of Emagine Entertainment. “We believe they will be truly wowed by our new Super EMAX auditorium.”
With the addition of the new EMAX screen, Emagine affiliates operate 128 movie screens at 11 locations.
Emagine also announced that it is partnering with Wish Upon a Teen to sponsor a hospital room for one special patient at Children’s Hospital of Michigan in Detroit each month for the following year.
Wish Upon a Teen works to lift the spirit of a patients who is facing long-term hospitalization.
Emagine’s sponsored room design includes new bedding, rugs, posters, and even their favorite movie or sports memorabilia all based on the patient’s interests.
“When illness falls upon anyone, especially a teen, it’s truly heartbreaking,” says LaVerde. “Wish Upon a Teen does a great job making sure as many teens facing long term hospitalization are able to recover in a place that feels as much like home. Emagine is honored to partner with this amazing organization. We look forward to helping inspire and encourage patients at the Children’s Hospital of Michigan.”
Nancy Sovran of Wish Upon a Teen says, “We are thrilled to have Emagine as our partner for this project that is so special to us. We hope to be able to help as many teens as possible feel the comfort they need during their trying times. Our goal is that one day we have enough generous sponsors who will partner with us and be able to take care of every teen that is hospitalized.”
