DuraMag Utility EVs Offer Modular Platform for Delivery, First Response, and More

DuraMag, a brand of Novi-based The Shyft Group’s specialty vehicles business unit, has announced it will engineer, manufacture, and install vocational body upfits for EV Transportation Services’ (EVTS) FireFly vehicles, making the lightweight vehicles suited to perform a variety of essential functions.
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body upfit on EV Transportation Services’ FireFly vehicle
DuraMag is engineering, manufacturing, and installing vocational body upfits for EV Transportation Services’ FireFly vehicles. // Photo courtesy of The Shyft Group

DuraMag, a brand of Novi-based The Shyft Group’s specialty vehicles business unit, has announced it will engineer, manufacture, and install vocational body upfits for EV Transportation Services’ (EVTS) FireFly vehicles, making the lightweight vehicles suited to perform a variety of essential functions.

The Shyft Group is a leader in specialty vehicle manufacturing, assembly, and upfit for ecommerce-driven parcel delivery. The partnership will see DruaMag, based in Waterville, Maine, build food and parcel delivery vans, and also landscape, dump, and flatbed utility bodies for FireFly EVs.

“At Shyft, we are committed to the future of transportation and to growing our capabilities in response to market demands,” says Daryl Adams, president and CEO of The Shyft Group. “End markets are starting to prioritize and even insist on electric vehicles. We continue to focus on those trends and expand our offerings within EV manufacturing and assembly to help ensure we meet broad customer demand.”

The FireFly ESV’s three-wheel lightweight design meets the needs of many different transportation and e-mobility purposes, including but not limited to parking management, security and property management, first response services, sanitation, and on-demand urban delivery of food and parcels.

“The all-electric 2021 FireFly ESV is our most advanced model yet and was designed to fill the need in the rapidly expanding urban, essential services and e-mobility markets,” says David Solomont, chairman and CEO of EVTS. “We needed the help of a body builder with application-specific experience, familiar enough with EV technologies and weight distribution requirements, that could also guarantee us fast speed to market alongside a high-quality, durable build. DuraMag has delivered that and more.”

The listed markets demonstrate the FireFly’s versatility, but the customization options make it useful for any potential industry in the growing ecommerce market. Specialized equipment such as License Plate Recognition systems and directional emergency light bars are offered.

The modular bed can be configured to fit multiple configurations. The basic flatbed can be upgraded with electronic lift dumps, lockable storage with ladder racks, insulated food delivery beds, EMS inserts, van boxes, or refuse collection beds, as well as any other requests a customer might have.

The Shyft Group purchased F3 MFG Inc. in October 2020, including the DuraMag and Magnum brands. The move expanded the company’s service body capabilities into the aluminum market.

“The Shyft Group’s quality system, ingrained lean manufacturing processes, and flexible manufacturing facilities across our expanding footprint provide customers with efficient, high-quality service body designs that can easily scale, no matter the order size,” President of Shyft Specialty Vehicles Steve Guillaume says. “For DuraMag customers like evTS, this unique combination of experience and proficiencies helps ensure the fastest speed to market for some of the most lightweight and long-lasting aluminum bodies in the industry.”

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