Drake Automotive Group, an aftermarket car accessories and restoration parts company, has acquired Addictive Desert Designs, an Arizona-based designer, manufacturer, and distributor of truck, SUV, and Jeep aftermarket accessories. Financial terms of the transaction were not disclosed. Drake Automotive is owned by Huron Capital, a Detroit-based private equity firm.
“ADD is a strong brand known for superior design and high-quality products, making the company a great strategic fit and an excellent growth opportunity for both of our innovative companies,” says Keith Belair, CEO of Drake.
Addictive Desert Designs makes off-road bumpers and other accessories for a wide-range of truck models including Chevrolet, Ford, Jeep, Nissan, Ram, and Toyota.
Belair says Drake’s growth strategy is aimed at expanding its offerings to off-road and truck enthusiasts. It has acquired DV8 Offroad, Proforged, Fender Gripper, Carroll Shelby Wheel Co., and OG Innovations since it was launched in 2016.
“We are proud to join Drake Automotive to further expand our off-road and truck market capabilities,” says Jared Hare, president of Addictive Desert Designs. He will remain in his role. “We believe Drake’s resources will help to fuel new opportunities for us as our partnership evolves.”