Two Michigan’s brands — Domino’s Pizza in Ann Arbor and Shinola in Detroit — are collaborating on a new marketing campaign to launch Domino’s new Slice Sauce, a creamy dip made to “level up” every bite of pizza.
Domino’s customers who order Handmade Pan or Parmesan Stuffed Crust Pizza now through May 7 will receive password-only access to shop select Shinola styles at a preferred rate when the collection goes live on May 8 at shinola.com/dominos.
The assortment features a range of Shinola products customized with subtle Domino’s design details, presented in custom black and gold packaging, like the pizzas themselves. Items include:
- 39mm Mechanic Watch ($1,350)
- 40mm Canfield Sport Chronograph Watch ($1,165)
- 45mm Canfield Sport Chronograph Watch ($975)
- 41mm Runwell Watch – Black Mother of Pearl ($600)
- 36mm Runwell Watch – Mother of Pearl ($600)
- 36mm Runwell Watch ($565)
- Zip Travel Kit ($225)
- Laptop Tech Case ($225)
- Trifold Wallet ($170)
- Five-Pocket Card Holder ($115)
“Two iconic Michigan-based brands are joining forces, and we couldn’t be more excited,” says Kate Trumbull, executive vice president and chief marketing officer at Domino’s. “Customers have been able to enjoy our … pizzas at an affordable, everyday price, and now we’re bringing even more attainable luxury their way by giving away free Slice Sauce as well as providing access to a Domino’s-branded line of Shinola watches and leather goods at an exclusive rate.”
According to Domino’s, Slice Sauce is zesty with a hint of Parmesan, and pairs “perfectly” with the company’s most “crave-worthy” pizzas. Domino’s is giving away a free Slice Sauce with every Handmade Pan or Parmesan Stuffed Crust Pizza purchased online though the Domino’s app or at dominos.com now through June 14.
Customers who order Handmade Pan or Parmesan Stuffed Crust Pizza also will unlock access to a black and gold Domino’s Tracker, for a more premium experience.
For more information, visit shinola.com/ or dominos.com.
