Domino’s Pizza Inc. in Ann Arbor Township and Nuro, a leading self-driving delivery company, are launching autonomous pizza delivery.
Nuro’s R2 robot is the first completely autonomous on-road delivery vehicle with a regulatory approval by the U.S. Department of Transportation. There are no humans on board, rather the robot makes deliveries based on customer orders.
Here’s how it works: select customers who place a prepaid website order from a participating Domino’s store can opt to have their order delivered by R2. Customers who are selected will receive text alerts, which will update them on R2’s location and provide them with a unique PIN to retrieve their order.
Customers may also track the vehicle via GPS on their order confirmation page. Once R2 arrives, customers will be prompted to enter their PIN on the bot’s touchscreen. R2’s doors will then gently open upward, revealing the customer’s hot Domino’s order.
Beginning this week, select customers in Houston, specifically the Domino’s outlet in Woodland Heights, located at 3209 Houston Ave., who place a prepaid order on dominos.com on certain days and times can choose to have their pizza delivered by Nuro’s R2 robot.
“We’re excited to continue innovating the delivery experience for Domino’s customers by testing autonomous delivery with Nuro in Houston,” says Dennis Maloney, Domino’s senior vice president and chief innovation officer. “There is still so much for our brand to learn about the autonomous delivery space.
“This program will allow us to better understand how customers respond to the deliveries, how they interact with the robot, and how it affects store operations. The growing demand for great-tasting pizza creates the need for more deliveries, and we look forward to seeing how autonomous delivery can work along with Domino’s existing delivery experts to better support the customers’ needs.”
R2 is designed to operate exclusively on public roads just like other cars and trucks. R2 is not a sidewalk or bike lane robot. With its autonomous delivery service, the R2 can deliver groceries, prescription drugs, hot food, and other locally sourced goods to areas that are currently underserved.
Founded in 1960, Domino’s is the largest pizza company in the world based on retail sales. It ranks among the world’s top public restaurant brands with a global enterprise of more than 17,600 stores in over 90 markets. Domino’s had global retail sales of more than $16.1 billion in 2020, with nearly $8.3 billion in the U.S. and more than $7.8 billion internationally.
Nuro, based in Mountain View, Calif., offers a convenient, eco-friendly, safe alternative to driving, and is currently operating robots in local communities in Texas, Arizona, and California. For more information, visit nuro.ai.