Domino’s New iPad App Includes Custom 3-D Pizza Builder

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Domino’s Pizza has unveiled its newest venture in digital ordering: an iPad app that allows customers to create — and see a 3-D representation of — their order using an interactive pizza builder.

“The new Domino’s iPad app takes the experience of ordering pizza to a whole new level,” says Kevin Vasconi, CIO of the Ann Arbor-based company. “We are excited for customers to use the beautiful custom pizza builder that lets you visualize your order in a whole new way.”

Vasconi says digital ordering now accounts for approximately 40 percent of Domino’s sales in the United States. While the 3-D custom builder is exclusive to the iPad app, all of the company’s ordering apps — iPhone, Android, Windows Phone 8, and Kindle Fire — include access to the full menu, coupon search, and a location-based store locator.

The iPad app will also allow customers to track an order as well as save information and reorder a favored selection through the Pizza Profiles feature.

For more information or to download the app, click here.

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