After almost a year of testing, Ann Arbor-based Domino’s Pizza is starting to add its new GPS delivery tracking technology to stores across the country.
Domino’s executives say approximately a quarter of its U.S. stores will have the technology by the end of 2019. Most of the rest are expected to be geared up during 2020.
“We know that customers love Domino’s Tracker and the ability to monitor their orders in the store,” says Dennis Maloney, senior vice president and chief digital officer at Domino’s. “Now they will also be able to watch their orders on the way to their house with our delivery tracker.
“Customers are not the only ones who love the technology – store managers and delivery experts do as well because of the transparency it provides and how it improves the delivery experience for everyone,” Maloney says.
Customers who order from stores that have GPS delivery tracking capabilities will be able to see the location of their order and delivery person on an interactive map found on their order confirmation page. After customers order, they will receive an estimated delivery time and can opt into text notifications that let them know when their order is on its way, when it’s about two minutes away, and when it has arrived.
The operational benefits of the GPS delivery tracking technology allow store managers to view where their delivery people are out on the road, making in-store logistics easier to manage. Delivery drivers using the technology can benefit from optional navigation, one-touch customer callback capabilities, and customers who are better prepared to meet them when they arrive.
Domino’s Pizza was founded in 1960, and now is the largest pizza company in the world based on retail sales of more than $13.5 billion in 2018.