The Dodge brand of Stellantis in Auburn Hills has teamed with entertainer Billie Eilish in an ad campaign that is being used on television, digital, and Dodge social media channels.
The campaign features the song “Oxytocin” from Eilish’s second studio album, “Happier Than Ever.” A 60-second video titled “Power Uncaged” is available for viewing here.
In addition to the Eilish sound track, the video spotlights the Dodge Challenger, Charger, and Durango SRT Hellcats, “celebrating the raw power of Dodge and Billie Eilish, encouraging people to let their true power free,” according to Dodge.
“Billie is one of the most creative and innovative artists of our generation,” says Olivier François, global chief marketing officer for Stellantis. “The power and subtlety of her music perfectly embody the spirit of the Dodge brand. Her new song ‘Oxytocin’ makes the perfect soundtrack for our ‘Power Uncaged’ campaign.”
A brand for more than a century, 2021 marks the year that Dodge is distilled into a pure performance brand.