The Dodge brand of Fiat Chrysler Automobiles in Auburn Hills is launching its new “House of Power” ad campaign, featuring the Dodge Challenger SRT Hellcat Widebody, the Dodge Charger SRT Hellcat Widebody, and the Dodge Durango SRT, in addition to footage from “F9,” the latest chapter in the “Fast and Furious” movie series.
The campaign will include a 30-second version of the video for television, which will debut this week, in addition to the 60-second version that extends to the brand’s digital and social media channels, including YouTube, Facebook, Instagram, and Twitter.
“‘House of Power’ is the next chapter in the brand’s long-standing partnership with Vin Diesel and the iconic ‘Fast’ franchise,” says Tim Kuniskis, global head of Alfa Romeo and head of passenger cars for Dodge, SRT, Chrysler, and FIAT. “’House of Power’ isn’t a place, it’s a state of mind that Dodge enthusiasts have always shared. It’s for those who don’t fit the mold, but break it. This state of mind is a brotherhood. A brotherhood of muscle.”
To launch the new chapter in its iconic Fast saga, Universal Pictures held a massive fan celebration, “The Road to F9,” Jan. 31 in Miami. The studio released the all-new trailer for the film and hosted a concert with performances from music artists Cardi B and Ozuna, who both have roles in “F9.” The 60-second “House of Power” spot first aired on television during the televised event.
Narrated by Vin Diesel, “House of Power” is set against the pulse-pounding “Hell’s Bells” track by AC/DC.