The Dodge brand of Stellantis in Auburn Hills has debuted the Dodge Charger Virtual Experience, which was designed to make it easier for enthusiasts to take a deep dive into the nameplate and create their “dream vehicle.”
Hosted by automotive enthusiast and gearhead Garrett Reed, the interactive, mobile, virtual, 360-degree world showcases the new Dodge Charger on mobile devices, where many shoppers spend a lot of time.
“Enthusiasts love Dodge muscle cars both for the game-changing performance, and also for our brand’s legacy of offering a custom look straight from the factory,” says Matt McAlear, CEO of Dodge.
“Now, with the new Dodge Charger Virtual Experience, they can create their dream Dodge Charger right on their phone. Whether it’s choosing the perfect color, selecting available premium interior materials or colors, or adding tech features, the Dodge Charger Virtual Experience puts the power of customization right at their fingertips.”
Guided by Reed, navigating the system is said to be simple and allows customers to explore topics that interest them most, including:
— Get informational deep dives on the three pillars of the new Charger — performance, technology and design — with detailed sub-sections packed with information on each subject.
— Users can choose to explore the Charger Daytona Scat Pack or Daytona R/T model, then virtually customize the Charger to view a variety of available exterior colors, interior themes and package features.
— Animate exterior and interior features of the Charger, including opening and closing doors, activate Attitude Adjustment interior lighting or folding down/up the second-row seats, turning on/off the LED headlamps, opening/closing the rear hatch.
The Dodge Charger Virtual Experience can be accessed on mobile devices through a QR code that will be featured in Dodge dealership showrooms and in Dodge displays at auto shows, NHRA races, Radford Racing School, and Dodge events throughout the year.
One of the new exterior colors that will be available in the new mobile experience is Bludicrous. The 2025 Dodge Charger Daytona models in Bludicrous paint are starting to arrive on dealer lots. The bright blue is one of eight exterior options that can be dialed up on the Dodge Charger Virtual Assistant, joining After Dark, Destroyer Grey, Diamond Black, Peel Out, Redeye, Triple Nickel and White Knuckle.
The new Bludicrous exterior color is available at a starting U.S. manufacturer’s suggested retail price of $795. Bludicrous also will be an option on four-door Charger Daytona models that go into production in the first half of 2025 and gas-powered Dodge Charger SIXPACK models starting in the second half of this year.
For more information, visit Dodge.com.
In Related Stellantis News: The Stellantis North America design team is calling all high school students interested in creating their dream Chrysler brand vehicle to enter the 13th annual Drive for Design contest. Now eligible high schoolers from around the U.S. will have the opportunity to create and share their own personal vision of a future Chrysler vehicle.
The inspiration behind the Drive for Design contest comes from Mark Trostle, senior vice president of Ram Truck and Mopar design. Trostle himself won an early iteration of this contest as a high schooler in 1987.
In addition to the summer design internship in the Ram Truck design studio, the grand-prize winner also will receive:
- Apple iPad Pro and Apple Pencil.
- Featured post on Stellantis North America social media channels.
- Invitation to serve as a student judge at the prestigious EyesOn Design car show at Ford House in Grosse Pointe Shores.
Prizes for the second- and third-place finishers include:
- Apple iPad Pro and Apple Pencil
- Virtual networking opportunity with the Stellantis Design Team
- Featured post on Stellantis North America social media channels
- Invitation to serve as a student judge at the prestigious EyesOn Design car show at Ford House in Grosse Pointe, Michigan
- Scholarship to College for Creative Studies three-week Precollege Summer Experience “Transportation Design” program in Detroit July 13-Aug. 2.
All student-created entries must be submitted by midnight on Friday, April 25. One grand-prize winner and two additional finalists will be selected from all valid entries. For detailed contest rules, information on how to submit sketches and free resources for students of all ages, visit StellantisDriveForDesign.com.
