Dodge Brings Back Gold Rush Color from 50th Anniversary

Dodge//SRT of Fiat Chrysler Automobiles, which has its North American headquarters in Auburn Hills, is bringing back its Gold Rush exterior color first introduced on the Challenger 50th Anniversary Limited Edition.
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Dodge Challenger in Gold Rush
Dodge is bringing back its Gold Rush exterior color first introduced on the Challenger 50th Anniversary Limited Edition. // Photo courtesy of Fiat Chrysler Automobiles

Dodge//SRT of Fiat Chrysler Automobiles, which has its North American headquarters in Auburn Hills, is bringing back its Gold Rush exterior color first introduced on the Challenger 50th Anniversary Limited Edition.

Available on Challenger T/A, T/A 392, SRT Hellcat, and SRT Hellcat Redeye models, the color requires the Satin Black hand-painted hood, roof, and decklid.

“Dodge offers a wide variety of performance models and powertrains, but we also have the same mindset when it comes to our extensive exterior color options,” says Tim Kuniskis, global head of Alfa Romeo and head of passenger cars – Dodge, SRT, Chrysler, and FIAT, FCA – North America. “By bringing back Gold Rush to a few of our 2021 Challenger models, we’re giving our enthusiasts yet another option to make their muscle car even more unique.”

Gold Rush joins a Dodge palette of heritage-inspired paint colors such as Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green, and Go Mango, all available on the 2021 Dodge Challenger.

New options for the 2021 Challenger include:

  • The Challenger R/T Scat Pack Shaker and T/A 392, now available in the Widebody Package, offering heritage appointments and improved performance with wider wheels and tires;
  • 20-inch wheels now standard on Challenger GT all wheel drive, available on SXT all wheel drive
  • SRT branding and high-performance Brembo brakes on Challenger SRT Hellcat and SRT Hellcat Redeye, available on Scat Pack.

Dealer orders for the 2021 Dodge Challenger are open, and initial deliveries to dealerships are scheduled to begin in early 2021.

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