Dodge and Universal Join Forces for New “Fast and Furious” Film Release

Dodge, which have been a part of Universal’s “Fast and Furious” franchise since it began, has announced another collaboration for the ninth installment of the series “F9,” which opens nationwide on June 25.
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Still from "I won" music video
Dodge has announced a multi-modal partnership with Universal Studios for the release of the new “Fast and Furious” film, “F9.” Dodge vehicles are featured in the music video for “I Won,” a featured track in the film. (above) // Courtesy of Stellantis

Dodge, which have been a part of Universal’s “Fast and Furious” franchise since it began, has announced another collaboration for the ninth installment of the series “F9,” which opens nationwide on June 25.

The multi-tier marketing campaign called “Superpower” includes television, social, and digital media along with in-theater placements. The Dodge Charger SRT Hellcat Widebody and a vintage 1960 Dodge Charger are featured in the new film, among other vehicles from the automaker.

“Dodge vehicles have played a pivotal role in the ‘Fast’ saga, helping to fuel this incredible franchise for nearly two decades,” says Olivier Francois, global chief marketing officer at Stellantis. “Since the beginning, Universal Pictures has shown its commitment to our partnership by creating stories where some of the world’s most iconic and significant performance vehicles become beloved characters and an important part of the ‘Fast’ family.”

The official music video for the new track “I Won,” featuring Ty Dolla $ign, Jack Harlow, and 24kGoldn, and included in the film, features Dodge vehicles, including the 2021 Dodge Charger SRT Hellcat Redeye Widebody and the 2021 Dodge Challenger SRT Super Stock.

Dodge vehicles featured in the “Superpower” video include:

  • Dodge Charger SRT Hellcat Redeye Widebody (White Knuckle with Satin Black graphics)
  • Dodge Charger Scat Pack Widebody (Indigo with Satin Black graphics)
  • Dodge Challenger SRT Hellcat Redeye Widebody (TorRed)
  • Dodge Challenger SRT Hellcat Widebody (Octane Red with Satin Black graphics)
  • Dodge Challenger R/T Scat Pack Shaker Widebody (Smoke Show with Bumblebee graphics)
  • Dodge Durango SRT Hellcat (DB Black with Redline Black dual stripes)
  • Dodge Durango R/T Blacktop RWD (Reactor Blue)

Dodge is part of the portfolio of brands offered by leading automaker Stellantis, with 2021 marking its transition into a pure performance brand, offering Hellcat-powered SRT versions of every model across its lineup.

Universal Pictures is a division of NBC Universal-owned Universal Studios. The “Fast” franchise began in 2001 with “The Fast and The Furious,” and has seen many cast and crew changes throughout the years.

To view the 60-second “Superpower” video, click here.
To view the “F9” trailer, click here.

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