Digital Real Estate Platform Opendoor Launches in SE Michigan

Opendoor, a digital real estate company based in San Francisco, has launched in southeastern Michigan, bringing its tech-driven home-buying and selling process to the area.
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Opendoors digital home-buying and selling process is now available in the greater Detroit area. // Courtesy of Opendoor
Opendoors digital home-buying and selling process is now available in the greater Detroit area. // Courtesy of Opendoor

Opendoor, a digital real estate company based in San Francisco, has launched in southeastern Michigan, bringing its tech-driven home-buying and selling process to the area.

Opendoor’s platform offers features including requesting a competitive cash offer through its website, no staging or showings, and quick closings — customers can schedule their own close date.

“As a native Michigander, I know that greater Detroit and Ann Arbor are vibrant and innovative areas known collectively for their pride and passion for sports, music, art, the automotive industry, and more,” says Jim Lesinski, senior regional general manager at Opendoor.

“Today’s announcement builds on our established Midwest presence in Cleveland, Columbus, Indianapolis, Kansas City, and Minneapolis-St. Paul where we help consumers every day experience a better way to sell a home.”

From Rochester Hills in the north, south to Allen Park, west to Ann Arbor, and east to St. Clair Shores, Michigan residents in six counties and across 170 ZIP codes will will be able to access the company’s digital services.

The selling process starts with the free offer, followed by a video walkthrough so Opendoor can make its best offer, followed by a pre-selected closing dates and payment in days. The company says more than 1 million homeowners have requested an offer to date.

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