Detroit’s Rocket Mortgage has partnered with Marvel Studios to co-brand a TV commercial campaign. It will be shown before the release of Avengers: Infinity War, which is set to open in theaters on April 27.
The commercial is in addition to Rocket Mortgage’s product placement in the opening scenes of the film.
“By teaming up with Marvel Studios’ Avengers: Infinity War, we are not only able to produce fun, energetic, and creative content, but the campaign also provides Rocket Mortgage a strong opportunity to connect with current and future homebuyers,” says Casey Hurbis, chief marketing officer for Quicken Loans Inc.
The commercial is part of a campaign that includes other co-branded content through digital videos, online ads, social media, and more.
“This campaign is about embracing confidence and feeling empowered, just like our heroes do,” says Mindy Hamilton, Marvel’s senior vice president of global partnerships and marketing. “It’s easy to be envious of the super powers that we see in the film, but Rocket Mortgage is reminding us in a fun way that we have tools at our disposal to conquer whatever obstacles lie ahead.”
Rocket Mortgage, part of the Quicken Loans Family of Companies, was launched in February 2016 via a Super Bowl advertising campaign.