Detroit’s Rocket Mortgage Classic Unveils Interactive Fundraising Program

The Rocket Mortgage Classic, Detroit’s first PGA TOUR event, has created the Rocket Mortgage Classic Birdies for Charity program, an interactive way for nonprofits to raise funds and awareness during the event.
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Detroit Golf Club
The Rocket Mortgage Classic has created the Rocket Mortgage Classic Birdies for Charity program. // Photo courtesy of the Detroit Golf Club

The Rocket Mortgage Classic, Detroit’s first PGA TOUR event, has created the Rocket Mortgage Classic Birdies for Charity program, an interactive way for nonprofits to raise funds and awareness during the event.

Through the program, all registered nonprofit organizations who apply will collect donations based on the total number of birdies, or strokes below par on a hole, shot by PGA TOUR pros throughout tournament play. The lower the golf scores, the greater the impact for local nonprofits.

All nonprofit organizations in good standing can apply, and all of the proceeds collected will go to the participating organizations.

“While the action on the course at the Rocket Mortgage Classic is sure to be outstanding, what really excites us is the impact that the tournament will have on the nonprofit partners who are truly making a difference in the city of Detroit on a daily basis,” says Jay Farner, CEO of Detroit’s Quicken Loans. “All proceeds from the tournament will be reinvested into our local community so that the positive influence of the Rocket Mortgage Classic can expand well beyond the events at the Detroit Golf Club and benefit our partners all year long.”

Donors will be able to direct funds to their chosen organizations and can either offer a set donation amount or pledge an amount per birdie. Donations can be accepted online at any time or by check.

Each donor will also be asked to predict the total number of birdies made. Prizes will be awarded to those who guess closest to the actual number.

Local corporations and foundations will also be encouraged to provide matching donations.

“The Rocket Mortgage Classic Birdies for Charity program is a well-known, tried-and-true fundraiser that has enjoyed tremendous success across the PGA TOUR for many years by supporting hardworking local organizations in each community, allowing them to expand the reach and impact of their important work,” says Jason Langwell, executive director of the Rocket Mortgage Classic. “The Rocket Mortgage Classic is all about embracing our local community and making this an inclusive event for all to enjoy. The Rocket Mortgage Classic Birdies for Charity program is a fun way to raise funds for the organizations and volunteers who pour their blood, sweat, and tears into helping this community grow and thrive.”

The tournament has selected several local beneficiaries including the Detroit Children’s Fund, Midnight Golf, First Tee of Greater Detroit, the Great Palmer Park Community, and Detroit Golf Club Caddie Scholarship.

The Rocket Mortgage Classic will take place June 25-30 at the Detroit Golf Club, and 156 of the world’s top players will compete for a $7.3-million purse. The event will also feature entertainment, food, and social activities on and off the course. The Rocket Giving Fund is the primary charitable beneficiary of the tournament and will support many local charities.

For more information on the Rocket Mortgage Classic Birdies for Charity program or to register, click here.

Tickets to the tournament can be found here.

Look for coverage of the Rocket Mortgage Classic in the May-June issue of DBusiness magazine.

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