Rockbridge Growth Equity, a Detroit-based partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, today announced it has made a majority investment in Vici Media Inc., a provider of white label digital marketing and advertising solutions in Philadelphia.
The investment marks the formation of a new Rockbridge digital media platform, as the firm looks to make additional investments in the industry. Terms of the transaction were not disclosed.
Vici’s founder and managing partner, Todd Schumacher, founder and COO, Megan Malone, and founding partner Leslye Schumacher will remain minority equity holders in the company and continue to actively lead the business.
“Rockbridge plans to enhance Vici’s strong reputation for product excellence and customer service by continuing to invest behind product innovation and platform expansion,” says Steve Linden, a partner at Rockbridge.
“At the same time, Rockbridge sees an exciting opportunity to pursue inorganic growth in an effort to create a scaled and distinctive platform for current and future partners. We look forward to partnering with the entire Vici team as we work together to expand the company.”
Vici partners with traditional local media companies and independent agencies nationwide, enabling them to provide a broad suite of digital marketing products and services to their small and mid-sized local business customers. Founded in 2014, Vici offers white-labeled solutions including sales training, digital media planning, online ad buying, reporting, and campaign optimization through a multi-platform approach.
“Since founding Vici a decade ago, we’re proud to have built a company that has helped hundreds of media and agency partners offer digital advertising services that benefit their local business customers,” says Todd Schumacher. “As we embark upon this next stage in our company’s growth, we’re confident that Rockbridge will be an excellent partner to enhance our existing business and identify new avenues for expansion.”
For the transaction, Vici was represented by Bailey Glasser, while Rockbridge was represented by Honigman.
