Detroit’s Rockbridge Growth Equity Invests in Birmingham’s White Glove Marketing Firm

Detroit-based private equity firm Rockbridge Growth Equity today announced that it has invested in White Glove, a seminar marketing and planning and social media management firm in Birmingham. The amount of the investment was not disclosed.
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White Glove illustration
White Glove provides marketing support, guidance, social media management, and educational seminar planning for professionals in several industries. // Image courtesy of White Glove

Detroit-based private equity firm Rockbridge Growth Equity today announced that it has invested in White Glove, a seminar marketing and planning and social media management firm in Birmingham. The amount of the investment was not disclosed.

White Glove is a digital marketing company that provides marketing support, guidance, social media management, and educational seminar planning for professionals in the finance, insurance, legal, and real estate industries. It was founded in 2013.

“White Glove’s unique approach to marketing, combined with a rapidly scaling seminar planning service makes it a great addition to the Rockbridge portfolio,” says Kevin Prokop, managing partner at Rockbridge. “We look forward to helping accelerate White Glove’s growth throughout North America.”

According to Prokop, White Glove is unique because it assumes the risk involved in planning a seminar, and never charges for empty seats. The company utilizes a done-for-you approach for seminar planning, which includes everything from finding and booking venues, deploying digital marketing techniques, handling registrations, sending and managing e-mail campaigns and reminders, to providing media training and on-site communication support for speakers during seminars. To date, White Glove has completed more than 10,000 seminars.

“The partnership between White Glove and Rockbridge is a strong strategic alliance that empowers us to continue growing our company as the unmatched leader in the educational seminar marketing and planning industry,” says Dean Thurman, co-founder of White Glove. “When selecting a private equity partner, we prioritized a cultural fit and ability to help us accelerate our growth. After getting to know the Rockbridge team and seeing the capabilities they bring, we knew we found the right group.”

Over the last three years, White Glove has grown into a 115+ person company that has helped more than 1,000 service professionals across the United States and Canada grow their business.

“Combining forces represents a new chapter for White Glove with tremendous opportunity to expand our service offerings and explore other educational seminar topics,” says Mike Thurman, co-founder of White Glove. “We’re confident this partnership is the right step for our business and will allow us to connect with more service professionals who want to use educational seminars to create a professional relationship with community members and ultimately grow their business.”

As Rockbridge’s newest investment, White Glove will join Rockbridge and the Rock Family of Companies.

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