Rockbridge Growth Equity, a Detroit-based private equity firm, announced it has acquired Marquis Software Solutions, a provider of data-driven analytics software in Plano, Tex., from Falfurrias Capital Partners.
Terms of the agreement were not disclosed.
Marquis is a leader in unique data analytics software and services that help financial institutions — primarily mid-tier banks and credit unions — identify marketing opportunities and meet complex and evolving compliance requirements.
“We have developed a portfolio specialty in marketing and financial services, and Marquis is an incredible addition to that group,” says Kevin Prokop, managing partner at Rockbridge. “Susan Faulkner and her team have built a market-leading company with a broad portfolio of marketing and compliance products that serve banks and credit unions across the United States.
“We look forward to working with Susan and the management team to accelerate the company’s growth, increase the range of services it provides and target new potential clients that can benefit from Marquis’ solutions.”
CU Solutions Group (CUSG), a credit union service organization offering marketing, technology, HR performance, and strategic advisory products and services based in Livonia, invested alongside Rockbridge.
“Marquis serves more than 450 credit unions and their unique marketing solutions have tremendous synergy with those offered by CU Solutions Group,” says Dave Adams, president and CEO of CUSG. “We are thrilled by this new strategic partnership that aligns so closely with our vision for the future of CUSG Marketing Solutions.”
Rockbridge Growth Equity was started in 2007 and says it is committed to helping companies accelerate growth and build long-term, sustainable value for its stakeholders. It has an established track record of assisting both new and established businesses navigating their next stage of growth.
“Marquis’ goal is to make it easier for our clients to assemble and analyze complex customer data, behaviors and needs into actionable solutions for their customers,” says Susan R. Faulkner, CEO of Marquis.
“Marquis is very excited to have the opportunity to partner with Rockbridge. Rockbridge is the ideal new partner to help Marquis realize its growth potential because of its industry expertise and relationship with the Rock Ventures Family of Companies. We believe their tangible network effects for business development and operational experience will create actionable opportunities for Marquis and our clients.”