Detroit’s OneMagnify Attracts Majority Investment from New York PE Firm

OneMagnify, a Detroit-based provider of data-driven and integrated marketing, has been acquired by Crestview Partners, a private equity firm in New York. Terms of the transaction were not disclosed.
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OneMagnify, located at 777 Woodward Ave. in downtown Detroit, has been acquired by New York’s Crestview Partners.  // Courtesy of Google
OneMagnify, located at 777 Woodward Ave. in downtown Detroit, has been acquired by New York’s Crestview Partners. // Courtesy of Google

OneMagnify, a Detroit-based provider of data-driven and integrated marketing, has been acquired by Crestview Partners, a private equity firm in New York. Terms of the transaction were not disclosed.

The company’s existing management team is led by CEO Mark Petroff, who will continue in that role.

“We are enthusiastic about the journey ahead with Crestview as our partner as we embark on the next phase in OneMagnify’s evolution,” Petroff says. “Thanks to the hard work and dedication of our entire team, we have built a company with an award-winning employee culture that offers its clients diverse solutions at the intersection of marketing, technology, and analytics.

“We believe Crestview’s experience with technology-enabled companies with roots in the industries in which many of our existing clients operate will present opportunities for OneMagnify’s employees, clients, and partners. We believe that Crestview’s complementary expertise and commitment to accelerating OneMagnify’s acquisition and geographic expansion strategies will enable us to realize our growth potential.”

In addition to marketing, OneMagnify offers analytics and technology solutions to blue-chip clients in the automotive, industrial, consumer goods, and financial services industries. It partners with clients to design, implement, and manage marketing and communications strategies leveraging analytical and predictive data models that provide value-added customer insights to develop individually targeted marketing efforts which drive higher levels of sales conversion.

OneMagnify, founded in 1967, has approximately 600 employees in six offices in the U.S., Asia, and Europe.

“The continued and accelerating focus on technology and data-driven strategies to enhance decision-making is driving pervasive secular tailwinds for OneMagnify’s solutions,” says Alex Rose, co-president and head of industrials at Crestview. “With its commitment to collaborative client service, impressive capabilities across technology, data analytics and marketing, and strong employee culture, OneMagnify has established itself as a thought leader and partner to its clients.”

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