Mobiliti Inc., a Detroit-based provider of vehicle subscription technology, has modified its business model to continue to provide consumers a choice between vehicle subscription and traditional purchase options while also delivering market data and additional leads to auto dealers.
Mobiliti now enables dealers to list all of their inventory on Mobiliti.com free of charge. Consumers visiting the site then can view inventory and express interest in purchasing or subscribing to specific vehicles. The activity provides dealers with market-specific data about consumer interest to determine the best time to add subscription services at their dealerships.
Once dealers decide to offer vehicle subscription, Mobiliti will provide a complete package that includes software, payment processing, insurance, vehicle protection products, financing partnerships, and customer service.
For consumers looking to subscribe or buy, Mobiliti offers research tools to help make informed decisions. Mobiliti is the first site that provides consumers with a side-by-side comparison of available options when choosing between subscription or purchase.
When a consumer decides to make a purchase inquiry, Mobiliti connects the user directly to the dealer’s website to begin the buying process.
“Consumers no longer have to fill out a form on a separate listings website if they are interested in purchasing the vehicle – they can see the exact vehicle on the dealer website and begin the buying process,” says Chance Richie, CEO of Mobiliti. “This provides consumers with the most up-to-date information about the vehicle and gives dealers complete control to manage purchase leads and provide the highest level of service throughout the buying process.”
Mobiliti currently has more than 10,000 vehicles on its site and listing commitments from more than 500 dealerships. It launched a subscription service in Detroit in 2018 that utilized dealers’ existing inventory. The four-state pilot program was designed to test the market and highlight a need to provide consumers with an alternative to long-term vehicle ownership.
“Our new model is resonating well with dealers who want better data about subscription interest in their unique markets and a higher level of control over leads interested in purchase,” Richie says. “We work with our listing dealers to drive subscription interest in their market so that once the time is right to offer subscription through Mobiliti, our dealers have a profitable subscription business from the outset.”